Magic ☉Maker

Hi, my name is Alba Poretti and ALBACADABRA showcases a selection of my recent creative concoctions. I am an interdisciplinary artist and expert fantasist working principally in the realms of Illustration. I have over a decade of experience specializing in charmed visual creations both digital and tangible with a focus on themes of fashion, play and magical whimsy.

I hold an honors degree in Fine Arts from the University of the Witwatersrand in Johannesburg, South Africa and a degree in Fashion Studies, with honors, from Parsons the New School for Design in New York City.

I possess a substantial range of visual creation capabilities. I can conjure up a digital squall with Adobe Photoshop, Illustrator and Flash while also being technically proficient with more messy, traditional mediums like paint and pens and pencils and also pins and needles and threads.

I have been working as an illustrator in the social gaming industry for seven years. I held a position as a senior 2D digital artist for Zynga in San Francisco with my work focusing on avatar and character development. I also did work with N3twork with  where my primary concentration was character design. 

In addition to game illustration my creative experience has encompassed a diverse spectrum of projects including fine art illustration, exhibition, print, accessory/ apparel design and construction, surface and pattern design and interior styling.

I am currently working on a fashion project , Siren: . My role involves designing garments, accessories and packaging as well as graphics, illustration and brand identity.

I often consult start ups on fashion and illustration ideas and I am always open to exploring new projects and artistic adventures.